Dear Brands advertising on #BBNaija this year, yes just like Super Bowl, the show would give the desired brand awareness to an average of 350 Million viewers across Africa. But Big Brother Naija won’t fix the remaining 3 Ps of Marketing for you, the first being 📍PROMOTION. 1. 📍PRODUCT: Ensure…

My Top 10 #Fintech Apps in Nigeria There’s no gainsaying the fact that FinTech (Financial Technology) is becoming the biggest sector in the world and I’m not surprised that Nigeria is not left behind, at least this time around. 👏🏼 The sector has received more funding (otherwise called Venture Capital)…

Why you should become a T-shaped Marketer If you work in Marketing and have never heard of the phrase “T-shaped Marketer”, then you might need to come enroll for a Marketing 101 class. I charge shikili money, anyways. 😊 I know the next question on your mind right now is…

Few weeks ago, I stumbled on a tweet where the poster mentioned that their email marketing campaigns are ending up in Spam and Promotion folders. The poster further went to seek for help in increasing the number of their email campaigns that will go to inbox instead.

Few days ago, I was reading a book titled “The Sixteen Monumental Secrets of Guerrilla Marketing” authored by Jay Conrad Levinson, an American Advertising Executive who is also considered the founder and forerunner of Guerrilla Marketing. One of the secrets he shared grabbed my attention, which is “Consider Marketing as…

Twitter is considering a subscription based model… According to CNN, in order to increase their dropping Ads revenue, Twitter is considering a subscription based model where users would have to pay to use the platform. This sparked a lot of conversations on Twitter. …